Employer Branding Content Toolkit

Do it yourselves, get some support, or get it done quickly. Great employer content, whatever your budget.

Made for solo artists and small in-house teams who do a bit of everything. Some of these you can run yourselves, some cost very little, and one gets content made with your people in two weeks. All of them help build your own capability as you go.

Find the right fit See all four
Where are you right now?

Start with the situation you're in.

Pick the one that sounds most like you this month. You can always come back for the others.

01
You're staring at a blank page
You know you need content, but working out what to say and who should say it is the hard part.
The Employer Content Framework →
02
You want a content plan, made together
You'd rather sit down with someone for half a day, agree who your content is for and which stories to tell first, and get it written up.
The Employer Content Workshop →
03
You want to build a self-sustainable content operation
You're doing it in-house, often on your own, and want a proper way of working rather than one-off pushes.
The Lean Employer Content Guide →
04
You want to scale meaningful content
More teams, more regions, more AI tools, and you don't want it all turning into generic noise.
Scaling Meaningful Employer Brand Content →
05
You need good content, and soon
There's a team, programme or initiative that needs explaining, and you'd like it made with you, not by you.
The Employer Content Sprint →
The options

Five ways in, from free to fully made.

Two you can download today, a printed book for your desk, a half-day workshop to plan it together, and a sprint where we make the content with you.

Plan it yourselves

The Employer Content Framework

£15Launch price

A step-by-step way to plan employer content that's built on your people's own views and experiences. Works with or without an EVP, at any budget and in any format.

  • The framework guide, with the whole thing on one page
  • A3 story and content planner worksheets to print and fill in together
  • Instant download, available worldwide
Best if you need ideas and a plan, and you're happy to run it yourselves.
See the framework
Plan it together

The Employer Content Workshop

£1,500+ VAT, fixed fee

Step back for half a day and make content faster from then on. We work through who your content is for and which stories to tell first, using the same story and content planners as the framework.

  • Half a day for up to 3 people, remote or in person on request
  • Your editorial mission, a story map and a content plan
  • A short call beforehand, and the full plan written up afterwards
Best if you want a plan to work from straight away, or you're about to brief an agency.
See the workshop
Build it properly

The Lean Employer Content Guide

£26Printed book

A practical guide to building a self-sustainable content operation in-house. Three foundations and a three-stage Content Cycle, so you can start small, learn what works and scale it.

  • Nearly 90 pages, bound and delivered, with notes pages built in
  • The 4-Week Sprint Toolkit and Content Cycle Canvas included
  • UK delivery included, international orders welcome
Best if you want the full way of working, not just the next campaign.
See the book
Scale it with care

Scaling Meaningful Employer Brand Content

FreeMini guide

A short guide, made with Amit Parmar at Cliquify, on growing your content across more people, more places and more AI tools without losing what makes it yours.

  • A 3-step framework: guardrails and strategy, findability, and widening who creates
  • Five things you can do next week
  • A 20 to 30 minute read, emailed straight to you
Best if you're a small team being asked to support a lot of people.
Get the free guide
Made with you

The Employer Content Sprint

Fixed feeDone with you

Four of your people, one three-hour studio session and a relaxed, unscripted conversation about one part of your organisation. Two weeks later you have a whole package of content.

  • 8 conversation segments and 12 short clips
  • 4 employee articles, plus quotes and social copy
  • We handle the prep, interviews and edit. You review and approve.
Best if you need content for a team, programme or initiative right now.
See the sprint
How they fit together

Use one, or move through them as you grow.

They're all built on the same idea. Start small, put your people at the centre, and scale what works.

Plenty of teams start with the book or the framework and run things themselves. Some want a hand turning it into a plan, which is where the workshop comes in. When there's something that needs to land well, or the team's stretched, that's when a sprint makes sense. And a sprint often leads on to bigger things like a podcast series or a workplace documentary.

Plan
Know what to say and who should say it
Build
Set up a way of working that keeps going
Scale
Grow it without losing the meaning
Make
Bring your people in and make it together
Who's behind it
Chris Le'cand-Harwood

Content Marketing Pod.

Content Marketing Pod was founded in 2019 by Chris Le'cand-Harwood, who has spent twenty-plus years in recruitment marketing, employer branding and content marketing.

We make workplace documentaries, podcasts and conversational series, host the Employer Content Marketing Podcast (155+ episodes in), and have won 11 industry awards along the way, with work for Cygnet Health Care, the Royal Air Force, Hilton and Not Going To Uni.

Not sure which one fits?

Tell us a bit about your team and what you're working on, and we'll point you to the right place. Even if that's just the free guide.

Get in touch

Or email chris@contentmarketingpod.com